Anti-intellectualism at McDonald's

Now, I like a good burger as much as the next person, which is why I get my burger fix almost exclusively at In-N-Out Burger. It beats the pants off McDonald's, but I understand how if you're on the road (and not near an In-N-Out), the crappy, consistent mediocrity of a McDonald's burger might offer some comfort. But McDonald's has taken things in a new direction with their new coffee advertisements:

http://www.seriouseats.com/2008/09/in-videos-mcdonalds-coffee-mccafe-ad-feminists-women-upset.html

The first ad shows two women in a generic coffee shop gushing over how they can drop all pretense of intellectualism and go to McDonad's. So that means only dumb women drink McDonald's espresso? And why can't a women in Starbucks wear heels and a skirt? Basically, it's hard to get around the fact that McDonald's is insulting its female customers by calling them stupid. As a commenter Human Bean on feministing.com wrote, "Is their ad agency working for Burger King?"